Midlands.ielogoA major campaign to brand the Midlands as a destination for enterprise, tourism, learning and living will be launched by the Midland Regional Authority (MRA), Laois County Council and Laois Chamber of Commerce on January 26th, 2012.

The brand MidlandsIreland.ie is promoted through a dedicated website, facebook, twitter, and through organisations such as, Chambers of Commerce, Business Forums, Local Authorities and local businesses. The strategic goal is to develop and market a distinctly unique image and identity for the region that will attract investment and economic activity to the region as well as strengthening and sustaining rural communities in order to complement urban centres, and contribute to the distinct identity of the region.

MidlandsIreland.ie will be officially launched in Laois at a function in the Heritage Hotel on Thursday, January 26th, 2012 at 7pm.

As part of the launch, local businesses will be give the opportunity to showcase their products. If you have available work / produce which you would be interested in exhibiting at the launch please email Sarah Morgan (smorgan@midlands.ie).

When replying to Sarah it would be helpful if you could:

  • attach an image of the work you propose / description of produce,
  • detail the dimensions / area you require for display,
  • In the case of food producers, please note that the hotel may request you to produce a copy of your insurance indemnity.


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