Coolanowle is a family run business operated out of Coolanowle Farm in Ballickmoyler Co Laois. The Mulhall Family have been producing beef on the farm at Coolanowle for generations and the current owner, Jimmy Mulhall, has always had the goal of selling his product directly to customers and of providing work on farm for his family.Having spotted that the organic sector offered a potential niche for farmers to add value to their produce, Jimmy set about diversifying his business back in 2001. He started by converting the then conventional dairy/beef and sheep farm to organic status and approached Laois LEADER (now Laois Partnership) for advice and financial help. Laois LEADER saw the potential in Jimmy’s business plan and helped him to purchase a custom built mobile unit. This vehicle enabled him to process and produce a limited range of products to sell at farmers’ markets in Portlaoise, Carlow, Kilkenny and Ranelagh amongst others.